Lulu: The Application That Assists Women Prepare Smarter Dating Choices
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TL;DR: If you’ve ever wished you can evaluate the guys you date, or perhaps the dudes you-know-who will make good dates, like you review restaurants, subsequently Lulu is going to make all of your desires become a reality. Since the first-ever software for ladies, Lulu is actually taking the lead-in this sector, helping females make better matchmaking choices and guys become better daters.
From Amazon to Yelp, we are in a world where people love to review circumstances. Everyone else can not wait to express their own opinion about their latest meal or even the finally apartment they stayed in, exactly what concerning the latest guy they went on a romantic date with?
Really Lulu is the ideal outlet for undertaking that.
Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is actually a private social networking that provides ladies the chance to speed the men they date, advise date-worthy men and share individual encounters with countless different similar women.
It’s like talking-to the best friend
Chong and Schwartz had gotten the idea for Lulu after Chong had an unforgettable all-girls brunch knowledge. From changing stories about careers to Valentine’s Day ideas, she wished she could bottle that sense of camaraderie and place it to great usage.
In 2013, that eyesight turned into an actuality by means of Lulu, a space in which women feels safe when discussing their really love resides.
Director of Marketing Deborah Singer stated it has been quite a long time coming for an application such as this on the market, especially with referrals becoming popular various other elements of life.
“ladies now get referrals about everything in their own lifeâ¦ and yet we don’t get tips for one thing as important as relationships and times,” she mentioned. “We believe that’s a really crucial region for women to-be aware while having information [about] to actually make smarter decisions on their own.”
Be it score males they have gone on with, recommending top-quality men for other consumers or creating friend connections, Lulu makes a critical effect.
“i do believe we’re delivering another info coating toward online dating room,” Singer said. “Dating is something it doesn’t have that details covering, therefore see our selves as taking much more information to that particular market.”
Lulu sticks out from other programs because Chong and Schwartz, plus everybody about staff, let their unique personalities shine through, providing off that sense of speaking with an extremely great girl.
In accordance with Singer, Lulu is especially common among college females, who’re in an innovative new matchmaking planet and therefore are shopping for female friends to visit for referrals regarding men they can be satisfying on campus.
Lulu in addition puts the confidentiality and protection of its people first. The app makes use of Facebook to make sure that mature sex date, age (nobody under 17 is allowed to join) and friends sectors.
But try not to think boys aren’t allowed contained in this girls club
In might, Lulu permitted men to start out by using the application should they had been thinking about being evaluated.
Male customers can easily see their total score and which hashtags ladies are making use of to describe all of them, like “#AlwaysHappy” or “#WearsEdHardy.”
Nonetheless can access data that shows how women rank all of them on traits such wit, kissing capabilities and a lot more.
Lulu’s article team even offers guys skilled articles that provide matchmaking advice for the certain specific areas they require improvement in.
Females may also ask the men their opinions on many different subjects, such as anal intercourse or creating a commitment.
So far significantly more than 1 million men have actually joined, with an average overview being a seven, and a few also check out the software three times everyday.
“We watched there had been a proper food cravings from guys to method of get statistics by what women happened to be saying about them,” Singer said. “the objective will be really assist men enhance. Like everyone else would utilize Bing Analytics on the web site to improve it, it is style of Google Analytics for dudes.”
Generating a secure, good environment for all
Unlike web sites like Yelp or TripAdvisor, Lulu cannot allow females to write available commentary within their critiques.
Women can be provided multiple choice solutions when reviewing the men also women can concur or disagree because of the analysis, which Singer stated encourages a confident atmosphere additionally helps to keep user reviews from becoming needlessly mean.
“We’re rating individuals â we’re rating men. We understand that the is actually a painful and sensitive and provocative thing to-be undertaking, therefore wish to accomplish it in a thoughtful method plus in a constructive method,” she mentioned. “We heard from beginning from ladies they didn’t want to be part of one thing mean, therefore we determined this particular style would keep that environment.”
Lulu use that same style someday when growing to other common verticals like charm, travel or business.
“we wish to visit someplace in which women can be going to Lulu and it’s variety of their particular main place to go for getting info off their females,” Singer said. “We’re actually concentrated on the product and continuing to build tactics to assist females discuss further acquire guidelines.”
When you’re willing to unleash your girl chat, down load Lulu (100% free!) inside the software Store or Bing Play.